Trademarking Flower Beauty a business lesson from Drew Barrymore
What you need to know (in a nutshell)
- Drew Barrymore is not just an actress but also a savvy businesswoman who founded Barrymore Brands and cosmetics company Flower Beauty.
- Flower Beauty has been trademarked by Drew Barrymore, but it was cancelled in 2019, and she had to file for another trademark in 2017, which took over three years to get registered.
- Drew’s perseverance and dedication paid off, and Flower Beauty is now worth 50 million U.S. dollars, which is a testament to the importance of protecting one’s intellectual property
Full Article
As an actress and businesswoman, Drew Barrymore is no stranger to the world of Intellectual Property. Her successful cosmetics company Flower Beauty has a range of kitchen tools and appliances that are sold in Walmart stores across America as well as online. To protect her brand she sought trademark registration for it back in 2012 however this was cancelled seven years later without dampening her enthusiasm for securing rights over its name; In 2017 she filed again - eventually obtaining full registration in three years, four months and twenty-six days later! It’s paid off with Flower Beauty now valued at fifty million U.S Dollars – a testament not only to the tenacity displayed by Ms Barrymore but also just how patience can reap great rewards when striving towards success! That same level of perseverance we saw our lead character demonstrate in 50 First Dates remains true today proving you should never give up on your dreams or goals even if they take longer than expected to be realised.