A man caught in a net suspended above the ground

Avoid the pitfalls how to safely secure your trademark on a budget

By James Wan

What you need to know (in a nutshell)

  1. It’s convenient to search for trademark filing services online, but it also comes with risks.
  2. Many cheap online trademarking services offer catchy headlines but these services may put your brand at high risk.
  3. A comprehensive search is needed before filing any trademark and many cheap services skip this important step to offer fast service which can ultimately waste your time and money. It’s important to find a service that delivers quality and care for your brand.

Full Article

Nowadays, looking for a service to aid with brand registration is as easy as searching online. From cleaning services and self-care options - it’s all available on the Internet! So why not simply “Google” it?

Though online trademarking services can be convenient, they also come with risks. We want to make sure you’re aware of both the positives and negatives when opting for a cheaper option.

Be wary of services promising to file your brand “ASAP” or for a low cost - these catchy headlines may put your business in danger.

Unfortunately, it’s not possible to register a trademark instantly. A thorough search must be conducted first. This can take several days as all potential outcomes need considering before applying.

By using low-cost services that promise to quickly file your trademark, you may find yourself paying more in the long term. Often these providers use basic software for a “free” search and filing process - which can result in wasted time and money.

Always take your time when selecting a trademarking service. It’s worth the effort to find one that delivers quality and cares for your brand. Cheap, convenient options may be costly in terms of money, time and reputation in the long term.