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The benefits of a perfect business name 9 proven strategies

By James Wan

What you need to know (in a nutshell)

  1. Short and easy-to-remember names are better for branding and marketing success.
  2. The name should convey the message or mission of the business.
  3. The name should be specific enough to stand out and convey purpose but not too general to get trademark protection or prevent competitors from using similar words.
  4. You can choose a flexible name for future expansion or changes in direction.
  5. Be creative and clever with naming choices but avoid copying competitors or having negative connotations.
  6. Check for available domain names and social media handles for the chosen name?
  7. Consider the pros and cons of using a personal name for business branding.

Full Article

Selecting an appropriate business name is a fundamental step in establishing your brand. It should be chosen carefully to serve as the company’s title and fulfil its trademark requirements. If you are looking for success from both a marketing standpoint and trademark protection, consider these guidelines when making this critical decision: Keep it short! A concise label will make typing, pronunciation, repetition and memorability easier to manage across all media platforms - digital or physical – while maintaining maximum impact; after all, ‘dynamite comes in small packages’. This rings true even amongst some of the world’s most influential brands, which often consist of one word, such as GOOGLE, NIKE, FORD, CANON, APPLE or KODAK.

When selecting a name for your business, you need something that articulates the mission or purpose of your offering. Characters like UBER and MAKE MY TRIP instantly conjure up images in customers’ minds of taxi services and online ticket booking, respectively. Likewise, LINKEDIN stands out as representing professional networking, while ECOTAN suggests an organic tanning range - both examples clearly state their offerings without being too generalised. To ensure maximum impact with your brand name selection is wise not to be over-general; choosing words that suggest but do not spell out precisely what service or product they offer can add more mystery into the mix and create more excellent recall value than names such as PERTH PET PARLOUR compared with RUFF CUTTS – two strikingly different styles!

While geographic and descriptive names like ALBANY ELECTRICIAN or NATURAL HEALTH SPA might provide customers with an idea of what your business is, it’s unlikely that you will receive trademark protection for them. Likewise, competitors could use very similar titles, making it hard for potential customers to differentiate between the two businesses. On the other hand, if a customer searches something such as a “dog parlour” and they’re met with SCRUFFY TO FLUFFY instead - this speaks volumes about what type of service one can expect from said establishment! Choosing a name that gives flexibility when expanding geographically or adding additional services on top of your business’s already offered; you never know when unexpected opportunities may arise requiring creative pivoting towards new directions entirely!

If you are looking to create a business name that is unique and memorable, consider playing around with words. For instance, DOGGIE DIVA could work well for a pet parlour in Darwin and Doveton - if your enterprise sells pet care products or provides kennel services, the same name can be used again. Furthermore, it’s possible to use creative wordplay and alternative versions of existing terms connected with what goods and services your company offers; SHOWFA would make an apt moniker for a taxi-hailing service, while EZEE electric bike rental might fit this bill too! Nevertheless, bear in mind that deliberately misspelling words may backfire on you: customers who search online won’t spell it correctly, or other parties may have already registered the correct version of such trademarked names before you use them commercially, so always do thorough checks beforehand in case these situations occur before settling upon one particular option over another. Also, please remember that once chosen, you must constantly remind people how their spelling should look through various marketing campaigns until it becomes widely recognised industry-wide.

When choosing a business name, you must ensure that you are not creating something too similar or mimicking another company in your industry. You want to stand out and create an original brand identity for yourself - so be sure to do some research before settling on the perfect one! Make sure none of the terms used infringes upon any existing trademarks by doing a trademark search with IPAustralia and online searches within your market sector. Additionally, consider how misspellings, mispronunciation and societal trends could potentially have negative implications on your chosen name – ensuring you avoid those altogether might be wise should you wish to maintain positive public perceptions about your organisation going forward.

You should choose the appropriate name for your business. GAY’S BOUTIQUE, originally named after the owner Gay, had to rebrand as CAY’s to avoid any potential negative associations with their target market. Similarly, SAM & ELLA’S CHICKEN PALACE was unsuitable due to its implication of ‘salmonella’. To ensure nothing untoward could be associated with your brand, consider multiple aspects when selecting a title and double-check that it has positive connotations across all cultures.

Furthermore, if you want customers or clients worldwide, having an online presence through social media channels and website domain names is also important. With over 280 different extensions available at competitive prices, there are plenty of options, so make sure you find one which suits both budget and purpose; pick something creative such as .shop .guru .gallery etc., but whatever option chosen researching availability should still take priority before registering anything!

When considering the pros and cons of using your name for a global brand, such as GUCCI, FORD, COLGATE or LIPTON have done in the past; It’s essential to weigh up all factors carefully. Picking one’s name might be an ideal choice if you want to create something that has a strong connection with its founder - especially when running a small business on their own, as musicians, fashion designers and DJs do. However, there can also be some potential downsides associated with this decision too – namely because names don’t inherently impart any understanding about what services/products they offer nor how flexible they may need to become should partnerships come into play or if ever wishing to expand operations outside of already established markets.

Therefore, utilising one’s unique surname could provide advantages such as being readily available plus offering a direct association between self-branding efforts and identity; choosing alternate creative variations that still reflect personality but add more suggestive elements towards product offerings alongside increased versatility might still prove beneficial over time regardless.

As a business owner, It’s essential to ensure that you protect your brand name. Applying for and registering a trademark will help secure your company’s future by providing no one else can use or exploit its identity. Doing this correctly from the beginning gives valuable protection if any legal issues arise concerning ownership of intellectual property rights associated with the brand name now and in the future.