How to Pick a Strong Business Name and Boost Your Brand
Choosing the right business name is crucial for startups. This guide discusses the importance of a memorable name and explores options like DIY naming and brand name marketplaces for creating a strong brand identity.
What's in a Trade Mark, and Why Should Your Business Care?
Think of a trade mark as your business's superhero cape. It's a form of intellectual property that makes your business stand out. Learn about its benefits and how to go about securing one.
When the Kiwi law played the Aussie tune - The tale of Manuka Honey
Manuka Honey, New Zealand's pride and joy, lost a trademark battle to Australia due to nuances of Intellectual Property law. This tale uncovers the complex intersection of commercial interests, traditional knowledge and cultural significance, and the existing gaps in Intellectual Property law.
Be Wise, License - An Unlicensed Software Tale
Ever imagined what could happen if you use unlicensed software? Join me as I take you through a real-life case involving copyright infringement, $1 million in damages, and the importance of playing by the rules when it comes to software licensing.
Botox vs Protox - The Court Rules Reputation Doesn't Matter
A tale of two beauty products - Botox and Protox. An intriguing legal battle at the High Court decides that a trade mark's reputation doesn't matter when deciding if the mark's been infringed. A key lesson for those keen on brand protection.