Local media outlets have raised questions concerning the opposition of Queensland Fire and Emergency Services (QFES) to Queensland Cricket’s endeavour to trademark ‘Queensland Fire’ for their state women’s team. Both parties have consented to enter private negotiations, initiating a six-month cooling-off period stipulated by IPAustralia regulations. While QFES has refrained from commenting on the dispute, their legal representatives at King & Wood Mallesons contend that there may be a “likelihood of confusion” between the emergency services organisation and cricket team if they possess similar trademarks. Consequently, as both entities have agreed to embark on private discussions to resolve any misunderstandings or potential issues related to shared intellectual property rights, it is plausible that this ongoing conflict will soon reach a satisfactory resolution without additional delays.