A rack of different coloured t-shirts

Rihanna launches Fenty Kids by filing trademark for new childrens line

By James Wan

What you need to know (in a nutshell)

  1. Rihanna’s company, Roraj Trade LLC, has filed a trademark application for Fenty Kids.
  2. The trademark covers a wide range of clothing and accessories for children, including clothing, baby bibs, “cloth diapers”, scarves, bandanas, socks, sleepwear, footwear, and gloves.
  3. Rihanna’s Super Bowl halftime show is due to take place shortly, and It’s expected to be a huge event, following on from last year’s show which featured several big-name artists.

Full Article

Rihanna appears to be venturing into children’s apparel to expand her flourishing Fenty empire further. Roraj Trade LLC, a company owned by the renowned singer and entrepreneur, has recently filed a trademark application for “Fenty Kids.” This application encompasses a wide array of clothing items, including baby bibs, scarves, sleepwear, and footwear, indicating a potential foray into the world of children’s fashion that could soon see youngsters globally donning attire from Rihanna’s esteemed brand.

With just weeks to go before headlining Super Bowl LVII alongside Apple Music, more announcements may be in the pipeline regarding the expansion of Rihanna’s remarkable success story. Having made her mark on the music scene over fifteen years ago, the artist continues to innovate and diversify her brand, offering a glimpse into her ever-evolving entrepreneurial pursuits.