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The secrets of successful trademarks a mustknow guide for business owners

By James Wan

What you need to know (in a nutshell)

  1. Famous trademarks tend to have short, unique and arbitrary names that are easy to pronounce by speakers of any language.
  2. Trademarks can be registered for names, logos, slogans and even unconventional trademarks like unique shapes, colors, sounds or scents.
  3. They are used consistently and have brand guidelines to ensure their brand looks the same everywhere, and they use their trademarks as adjectives to describe their products, not as the product name itself.

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Famous trademarks are often the result of long-term efforts to protect their brand, with various trademark registrations across multiple countries. However, there is a greater risk that these well known brands may be subjected to copying or counterfeiting and so it’s essential for businesses to take legal action in order to defend them against such infringements. It’s important not only for companies seeking protection but also those just starting out as local enterprises looking towards building up reputation and recognition in the marketplace;the most successful global names started from small beginnings before becoming renowned providers of superior products or services which demonstrates what can be achieved if you have an innovative idea coupled with sound marketing strategies when creating your own company identity through trademarking .

As you process this list of categories, take time to brainstorm some well-known brands in each one: Mobile phones such as Apple and Samsung; online payment solutions like PayPal or Google Pay ; car rentals including Hertz and Avis. Consider the wide range of options available, both large corporations with a global reach and smaller local companies that may be more suited for certain needs.

Regardless of which industry or category you consider, there are usually well-known trademarks that immediately come to mind. Fast food outlets and luxury handbags have their own list of recognisable brands - global businesses whose names, logos and signature colours can be easily recalled by most people.On closer inspection it’s clear these successful companies share certain characteristics in common – making them stand out from the competition while they build a reputation for excellence through their products and services.

When it comes to creating a powerful brand, experts agree that having a single-word name is often the most effective way. Not only are these names usually more memorable and easier to pronounce than longer phrases, but they also tend to be arbitrary or even made up - like Apple, Starbucks and Uber. Of course there may still be exceptions such as Swatch which includes the product’s description in its name - however this kind of approach isn’t necessary when crafting your own unique identity for your business.

Older companies, such as Colgate, Cadbury, Kellogg’s and Nestle have names that are derived from their founders or inventors. However in today’s digital age with a focus on global marketing strategies many businesses opt for more original words rather than personal ones. This is due to the fact that simpler terms can be easily pronounced by people of different language backgrounds all over the world. For further guidance check out our article 9 Tips for choosing a business name!Companies who value brand protection will register trademarked names and logos along with slogans they use - some even go so far as protecting unconventional trademarks like shapes, colours sounds or scents associated with them! It truly pays off when it comes to safeguarding your corporate identity worldwide; something which should not be overlooked if you want long-term success within this competitive market landscape!

Our article, Trademark Protection? Why register my trademark emphasises the importance of registering trademarks in order to protect a business against copycat competitors. Famous brands utilise their trademarks consistently and also have brand guidelines that ensure they appear uniform across all outlets.These prominent companies are careful not to use their trademakrs as product names themselves but rather adjectives such as Kodak films, Zippo lighters or Pampers nappies so It’s always clear who owns them and where they originated from respectively. This highlights how registered trademarks can help owners succeed in protecting both the uniqueness and consistency of their products moving forward into an ever-competitive market place environment .

It’s possible for brand owners to lose their trademark rights if the name of their product becomes so widely used that it starts functioning as a noun or verb. This has happened with products such as Aspirin, Escalator, Bubblewrap, Jet Ski, Weed Eater and Hoover - which were all once associated with specific trademarks but are now often generically applied.For businesses already established under an existing trademark that might not possess these elements seen in famous trademarks don’t despair; there still may be ways you could strengthen your own brand without having to go through extensive rebranding procedures like shortening lengthy names etc.. Strategies exist to ensure brands become increasingly distinctive even when they have been around awhile – providing ample opportunities for business growth!

If your business has a long or difficult to remember name, you may want to consider using an acronym or abbreviation in order for it to become more recognizable and easier for customers. Many well-known companies have adopted initials as part of their brand names - such examples include KFC, HP, IBM , DHL , H&M , M & Ms and LG . Additionally some firms shortened longer titles into shorter versions; Skype was initially called Sky Peer To Peer while Subway is the abridged version from Peters Super Submarines and Nintendo Playing Card Company simply became known as Nintendo.Another great tip we suggest businesses do is register logo trademarks with generic names which will help protect them better against competitors looking to copy designs without permission. For this reason alone we believe every company should look at registering logos under trademark protection!

Protecting your brand is essential, and registering a stylised logo or distinct icon as a trademark could help you achieve this. This will not only increase the strength of your brand but also provide another level of protection for it. Even if you cannot register words associated with the mark, having an official registered trademark can be beneficial in distinguishing yourself from competitors within your industry.A slogan that resonates with consumers is one way to set apart any business from its contemporaries; particularly those whose names may be similar yet lack originality or distinction itself . Levi’s “Quality never goes out of style,” American Express’ “Don’t live life without it”, IMAXs’ “Think Big” and Airbnb’s message: ”Belong Anywhere.”, all serve as powerful examples which demonstrate how slogans are able to both effectively convey value while simultaneously differentiating brands amongst their peers.. What does YOUR BRAND have to say? Don’t wait too long before protecting what sets YOU APART- take steps now!