How to Pick a Strong Business Name and Boost Your Brand
Choosing the right business name is crucial for startups. This guide discusses the importance of a memorable name and explores options like DIY naming and brand name marketplaces for creating a strong brand identity.
What's in a Trade Mark, and Why Should Your Business Care?
Think of a trade mark as your business's superhero cape. It's a form of intellectual property that makes your business stand out. Learn about its benefits and how to go about securing one.
When the Kiwi law played the Aussie tune - The tale of Manuka Honey
Manuka Honey, New Zealand's pride and joy, lost a trademark battle to Australia due to nuances of Intellectual Property law. This tale uncovers the complex intersection of commercial interests, traditional knowledge and cultural significance, and the existing gaps in Intellectual Property law.
Be Wise, License - An Unlicensed Software Tale
Ever imagined what could happen if you use unlicensed software? Join me as I take you through a real-life case involving copyright infringement, $1 million in damages, and the importance of playing by the rules when it comes to software licensing.
Botox vs Protox - The Court Rules Reputation Doesn't Matter
A tale of two beauty products - Botox and Protox. An intriguing legal battle at the High Court decides that a trade mark's reputation doesn't matter when deciding if the mark's been infringed. A key lesson for those keen on brand protection.
Debunking Myths - A Basic Guide to Intellectual Property
Join me as we dispel some common myths about intellectual property. From ownership to infringement, global protection to internet publication, get your facts straight about what IP really means for your business.
Let's Talk Trade Marks - Do You Really Own Your Brand?
Delve into the intricacies of trade mark ownership and control. We discuss scenarios where you might own a trade mark but not use it, what it means to control your brand, and how a clear licence agreement can safeguard your trade mark. A must-read for anyone looking to understand the nuances of trade mark ownership.
Smoothing Out the Wrinkles - A Fresh Perspective on Trademarks and Reputation
An engaging journey through the landmark case of Self Care vs Allergan, examining the High Court's ruling on the role of reputation in trademark infringement. A tale of wrinkles, botox, and the nuances of law, providing insights for everyone.
The Tale of Two Perrys - A Showdown Over Trademarks
Accessible, in-depth analysis of a real-world trademark dispute between pop star Katy Perry and Australian fashion designer Katie Perry. It sheds light on the intricacies of trademark law and highlights the importance of protecting your brand
Trademark Ownership - Navigating the Complexities
Understanding who should register a trademark can be as complex as navigating a labyrinth. Dive into the intricacies of trademark ownership, learn from real-life examples and grasp why getting it right the first time is crucial for brand protection.